Endorsements gone mad

I think I may have figured out why the CBC has been routinely leaving CFL scores from its morning sports segment. First, most CFL games are aired by TSN (which is basically ESPN reformatted for Canada, for those of you outside of the True North). Second and perhaps more importantly, the CFL has a long-standing sponsorship deal with Wendy's. This year, a two patty bacon cheeseburger, the baconater, is the official hamburger of the CFL. Now what does any self respecting sports league involve itself in the marketing of something so ludicrously unhealthy that the players shouldn't even be eating them? Granted, you need a few fat guys to play on the lines, but that's more muscle then fat, kind of a sumo wrestler build. It is just possible that this sad state of affairs has made the CBC to embarrassed to talk about the CFL.

In other sports news, the Oilers have recently acquired a very good defenseman in Sheldon Souray, while the Senators have lost one in centre Mike Comrie, who was a pillar of the team down the stretch and in the playoffs last season. I sense two teams moving in opposite directions.